JAKARTA: A senior executive at the Indonesian Consumers Foundation (YLKI) said Friday that the Food and Drug Monitoring Agency had allowed a beverage company to mislead consumers and provide distorted product information.
Indah Suksmanigsih said that a beverage marketed under the slogan "Safe to be consumed" still contained preservatives.
"As consumers, we are left with misleading information. According to the 1999 Consumer Protection Law, the use of the word 'safe' in marketing is a violation of consumer rights if accompanied without full content information," she told The Jakarta Post.
She added that there should be a warning on labels indicating the recommended intake per day of a beverage.
"Preservative content in the product can still damage one's health if consumed in excess," she added.
The YLKI has asked the regulatory body to revise its policy and ban the marketing slogan.--JP